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Three Pillars For Local Business Success
A Mobile Friendly Website Todays' consumer has little time and patience. We mentioned that consumers are more informed than ever, and a lot of consumers today are using mobile devices like phones and tablets to do searches. If your website is not optimized for viewing on any device, your customer experience will be poor and you are dramatically less likely to get that customer. If your website isn't mobile optimized you are missing out!
If your business phone number isn't clickable (click to call), your missing out! Make contacting your business EASY for the consumer.
If your webforms are still forwarded to e-mail, you're missing out! Did you know that forms can be set up to call your business phone immediately after a consumer fills it out and it will piggy back and call the customer. You are 2100% more likely to increase your sales if you contact a consumer within 5 minutes compared to even 30 minutes later. Wait longer and your rate gets worse.
Authoritative Content Improve your search engine raking with original keyword rich content and clear calls to action. Authoritative content means that your website includes a plethora of information about your company and the services you provide, and uses keywords that are used to describe your business. It also means you make it easy for your customers to contact you, like click to call phone numbers.
Authoritative content helps search engines like Google, Bing, and Yahoo determine if your website is relevant. The more information you have on your page that is relevant to a users search words the more likely you are to rank higher in Google. But it's not as simple as authoritative content and mobile view.
Votes, Votes, and more Votes! The third component is votes, the more votes your website has the more important search engines view your website. Votes for your website are made in couple ways, citations and quality backlinks.
Citations are your Name, Address, and Phone number (NAP) showing up in directories, like Yelp, Google, Bing, and Yellow Pages, across the web. It is of the utmost importance that the NAP be consistent and correct, otherwise you loose a vote. Quality backlinks are links from other quality authoritative websites that direct traffic to your website. An example of a backlink would be if a local on-line news paper has an article about an upcoming event and links to your website within the article. Google algorithms are smart, poor quality backlinks can actually hurt your website ranking.
If you need help with any of these, call Align Local today! Half rate SEO companies may put your citations on spammy directories or make crappy backlinks, but we wont! We are all about quality. We list our clients in quality directories that are relevant to your business when possible. Examples of a directories include Yellow Pages and Yelp. Backlinks are only sourced from quality websites.