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Growing Local Businesses

Want more customers?

Start with these 3 key things.
​
​Or call us, we can help!

Three key things you need to get more clients TODAY are:
  1. A Mobile Friendly Website
  2. Authoritative Content
  3. Votes, votes, and more votes!

Want more info and a FREE market analysis? Call today or fill out the form. 


    Free Market Analysis

Submit

Three Pillars For Local Business Success

A Mobile Friendly Website​
Todays' consumer has little time and patience. We mentioned that consumers are more informed than ever, and a lot of consumers today are using mobile devices like phones and tablets to do searches. If your website is not optimized for viewing on any device, your customer experience will be poor and you are dramatically less likely to get that customer. If your website isn't mobile optimized you are missing out!

If your business phone number isn't clickable (click to call), your missing out! Make contacting your business EASY for the consumer. 

If your webforms are still forwarded to e-mail, you're missing out! Did you know that forms can be set up to call your business phone immediately after a consumer fills it out and it will piggy back and call the customer. You are 2100% more likely to increase your sales if you contact a consumer within 5 minutes compared to even 30 minutes later. Wait longer and your rate gets worse.

Authoritative Content
Improve your search engine raking with original keyword rich content and clear calls to action. Authoritative content means that your website includes a plethora of information about your company and the services you provide, and uses keywords that are used to describe your business. It also means you make it easy for your customers to contact you, like click to call phone numbers.

Authoritative content helps search engines like Google, Bing, and Yahoo determine if your website is relevant. The more information you have on your page that is relevant to a users search words the more likely you are to rank higher in Google. But it's not as simple as authoritative content and mobile view.

Votes, Votes, and more Votes!
The third component is votes, the more votes your website has the more important search engines view your website. Votes for your website are made in couple ways, citations and quality backlinks.

Citations are your Name, Address, and Phone number (NAP) showing up in directories, like Yelp, Google, Bing, and Yellow Pages, across the web. It is of the utmost importance that the NAP be consistent and correct, otherwise you loose a vote.
​
Quality backlinks are links from other quality authoritative websites that direct traffic to your website. An example of a backlink would be if a local on-line news paper has an article about an upcoming event and links to your website within the article. Google algorithms are smart, poor quality backlinks can actually hurt your website ranking. 

If you need help with any of these, call Align Local today! Half rate SEO companies may put your citations on spammy directories or make crappy backlinks, but we wont! We are all about quality. We list our clients in quality directories that are relevant to your business when possible. Examples of a directories include Yellow Pages and Yelp. Backlinks are only sourced from quality websites.
Website by Align Local
  • Home
  • About
    • Local Michigan Company
    • Testimonials
    • Website Portfolio
  • Services
    • Social Media Marketing >
      • Facebook for Real Estate
      • Messenger Marketing
    • Mobile Website Design
    • Search Engine Optimization
    • Citation Services >
      • Google My Business Optimization
      • Citation Audit
      • Citation Clean Up
      • Directory Listings
    • Reputation Management
    • Pop-up Reviews
    • Graphic Design >
      • Logo Design
  • Tips
    • 5 Step Blueprint to Facebook Marketing For Local Business
    • What to do when Your Facebook Business Page Loses Reach
    • 7 Email Marketing Tips - Align Local DIgital Marketing Brighton Mi
    • Google My Business Video Tutorial
    • Facebook Business Page
    • Facebook Business Page Preferred Audience
    • The Importance of Reviews
    • Keys to Local Business Success
    • Social Media Must Have's
    • Keys To A Successful Sales Funnel
  • Client Center
    • Citation Intake Form
    • Facebook Ads Permissions
    • Securely Share Passwords
  • Local Marketing Secrets