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Where is my Business Listed?
It's important to know where your business listings stand. A citation audit allows us to find out the following;
Accuracy of the listings
Are there duplicate listings
Different or old business address listed
Different or old versions of business name
Incorrect phone number listed
Number of listings
Which directories your business is listed in
Citation Audit $150 (per location)
For the citation audit, we must first confirm the NAP (Name, Address, Phone number) of your business location(s). Our Client Intake Form covers everything we'd need to get started with an audit. Once we've confirmed your business NAP, the next step will be a thorough audit of your existing citations. Correcting citations and removing duplicates are key components of improving local search rankings.
Once the Citation Audit is complete, you will be provided with:
All Name, Address, and Phone (NAP) Variations: We’ll find all the variations of your current profile (if any) and identify what may be harming your local rankings.
Existing Correct Citations: We provide you with a list of correct citations.
Incorrect Citations: We provide you a list of incorrect citations that need to be fixed or removed (if any).
Aggregator Citations: We check the major aggregators and show you if any of them have the wrong data.
How do I know if a need an Audit?
Great question! The most common ways citations get mangled are listed below:
You move and get a new address
You get a new phone number
You have multiple phone numbers associated with your company (multiple local numbers or 1-800 and local numbers)
You have variations of your business name
Aggregators display the incorrect NAP
If you have ever moved, acquired other business. or have more than one phone number associated with your business, more than likely a citation audit is in order. Often times business have several local phone numbers, or a combination of local phone numbers and 1-800 phone numbers. If you have been in business for some time, it's also possible that data aggregators have picked up incorrect business information. If you have ever changed your business name, even slightly by adding different grammar, changing capitalization, or adding and removing designations such as adding "LLC", we highly recommend an audit.